The traditional model of business has changed. Businesses, Individuals & organizations no longer need to just contend with brick and mortar locations. With the new online terrain the need to form a face for the novel internet user is ever more present. That is why The Cult Machine is dedicated to laying out the groundwork that business’, people & organizations MUST use to stake their claim in the internet landscape.
We are concerned mainly with the generation of culture known as ethnogenesis. How to identify and de-vest the